Wikipedia’s definition of Internet marketing is “The application of digital technologies to the marketing and selling of goods or services.” Online marketing is the promotion of goods or services by use of digital technology, mostly on the Internet, although also including email marketing, display advertising, web marketing, and mobile marketing. Online-Marketing (aus Internetmarketing, auch Internet-marketing genannt, die web-marketing) is not new. On the contrary, it has been in use for many years but only recently has it experienced a significant upsurge in popularity.
Wikipedia’s Online Marketing wiki page states that “online marketing (also sometimes called web marketing or eMarketing) involves the use of digital tools such as web pages, email, instant messaging systems, instant messaging software, and blogs in order to advertise and promote services and products.” It goes on to define online marketing as “the process of creating and distributing marketing materials over the Internet”. In layman’s terms, Wikipedia defines online marketing as the “use of the Internet to promote a business”. There is no doubt that online marketing is essential for a successful business, as it allows for a company to reach out to consumers and build a solid customer base.
A strong Internet marketing strategy is vital if you want your website to be successful. One of the key elements of an effective Internet marketing campaign is the design of your website. The website design is one of the primary factors that will make or break your online venture. If your website is not properly designed, then the chances are that you will not get much traffic, which translates into either no customers or very poor sales.
Furthermore, you should consider the quality of your website’s content. Content is what will make or break your Internet marketing campaign, because a high quality content would greatly improve the chances of your website to achieve high ranking on search engines. Quality content would also drive more traffic to your site. High quality articles would provide information that your target audience is searching for.
For example, if you own a website that sells children’s toys, your site’s content should contain educational and entertaining information about the products. By doing this, the search engines will know that you are providing quality information to potential buyers and will favor your website over those that contain poor, low quality and useless information. If you want your website to rank higher on search engine results, then you need to include informative articles that are not only interesting but are also written in a manner that will draw search engine spiders to your website.
Another key aspect of an effective Internet marketing campaign is link building. Search engines can recognize sites that have relevant and helpful back links. In turn, these back links will help your site to achieve a good ranking on search engines. The most important way to obtain quality back links is through article marketing, which allows you to submit your articles to article directories online. Article marketing is also important because it allows you to build relationships with other people who can be potential customers in the future.
Finally, another very important aspect of internet marketing is social media. Many successful marketers have used social media to promote their business. By using social media, you can share pictures, videos, blog posts, comments and other forms of content to communicate with your target market. Some experts even believe that social media helps businesses to interact with their target audience in a more personal manner. Therefore, when using social media, you need to carefully select which platform you are going to use and how you are going to use it.
If you are new to internet marketing, you should begin by reading the Wikipedia article about internet marketing. This will give you a good overview of what internet marketing is all about. After that, start learning as much as you can about each of the four key aspects of internet marketing: keywords, SEO, social media and article marketing. Each of these areas is important and each requires different approaches depending on your target audience. It is essential that you understand the basics before you start to implement an internet marketing strategy into your business plan.