In this series, we’ve taken an in depth look at online marketing examples from the world of business. Here, we’ll dive head first into seven actual real world examples of web marketing practices, from email, Facebook, Google+, and social networking to SEO, viral video, and viral marketing. Also included are links to further great online marketing resources at the end of each article. We hope you take something away from these articles. You may even start your own online marketing practice.
If you have ever considered launching an online marketing campaign in the Middle East, then one of the most interesting online marketing examples is a new phenomenon that is taking the region by storm – wasabi videos. What are these? They’re short online videos made by and for the people of the Middle East. Yes, they often contain foul language, but they’re not politically correct, just real. In fact, the very idea of putting cultural content online runs counter to many of the rules of traditional media. But this is changing rapidly as companies see these videos as a unique opportunity to reach target audiences who share some of the same online interests and values that are common among people in the region.
The second area in which you might find good online marketing examples are those conducted by companies or organizations with strong ties to the Middle East. For example, there are some prominent online marketing firms that have a thriving business in Africa. Not only do these firms promote themselves as experts in Internet marketing and social media, but they also conduct live online press releases and other types of paid social media campaigns. When you mix this type of experience with a location that is relatively close to your customer’s location, you have a winning combination.
The third area in which you might consider launching an online marketing campaign is the realm of web advertising. As the name suggests, this is a marketing strategy that relies on online advertising as its primary form of promotion. While traditional web sites such as television, radio and print media have always been viable options for promoting your company, they have not been as effective in the past. This is changing rapidly as more companies are looking to digital channels for their web advertising needs, and the results are impressive.
Perhaps one of the most well-known online marketing strategies is SEO blogging. It works because SEO blogs provide back links to sites relevant to whatever product or service you’re promoting. You can do this by writing a blog post that provides useful information about the products or services you’re offering. At the end of the post you can include a link to your site. If done correctly, you’ll find that it will drive quite a number of targeted visitors to your site.
Another widely used online marketing technique is banner advertising. Using banners and text links in blog posts, press releases and other online marketing materials helps attract potential customers who are searching for a certain product. For many businesses, this form of advertisement has proven to be one of the most effective, and one of the simplest to create.
Social media is also a great place to begin when developing new online marketing strategies. With social media websites such as Facebook, YouTube, MySpace and Twitter, you can reach an extremely wide audience without spending much money. These sites allow you to attract potential customers who may already be interested in what you’re offering. In addition, they allow you to reach out to audiences that are not likely to be reached by more traditional forms of advertising, such as banner ads and television commercials.
These online marketing strategies are a great way to draw in new customers. However, if you want to reach people who are not likely to purchase your product or service, you’ll need to spend a bit more money and put in a bit more effort. Fortunately, you can save a considerable amount of money on advertising when you utilize free or inexpensive advertising sources, such as banner ads on other websites or press releases posted online. However, if you want to reach a larger audience, these methods may not be enough.